We are seeking a dynamic, strategic, and AI-forward Vertical Marketing Leader to accelerate growth in our Financial Services, Technology, Entertainment, Staffing, Retail, Canada geographic markets. The role will lead the end-to-end development of targeted marketing programs and own and execute go-to-market strategies that generate leads, increase revenue, and drive client engagement.
Requirements
- 5+ years of B2B marketing experience, ideally in regulated, complex, or compliance-driven industries
- Strong track record of supporting sales teams and influencing revenue through marketing
- Hands-on experience with AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, HubSpot AI, predictive lead scoring tools)
- Proven success managing multi-channel campaigns and tailoring messaging by audience and vertical
- Strategic thinker with an eye for detail and strong project management skills
- Exceptional verbal and written communication skills, with the ability to present to sales, leadership, and executive stakeholders
- Comfort operating in a fast-paced, matrixed environment with shifting priorities
- Passion for innovation, experimentation, and continuous improvement
Benefits
- Ability to work remotely with occasional business travel
- Medical, Vision, Dental, and supplementary benefit plans
- 401k with an employer match, and an Employee Stock Purchase Plan (ESPP)
- Competitive and flexible Paid Time Off (PTO) and 9 paid company holidays
- Access to tech and growth opportunities, and leaders who want you to succeed!