Senior CRM Manager (m/f/d)

We are looking for a Senior CRM Manager to take end-to-end ownership of a specific, high-value customer lifecycle segment and develop a comprehensive, multi-channel CRM strategy.

Requirements

• 5+ years of experience in CRM management
• Proven track record of developing and executing successful CRM strategies and lifecycle management
• Strong analytical skills and proficiency in data analysis tools (e.g., SQL, Excel, BigQuery, GSheets, Looker...)
• Excellent understanding of customer segmentation, lifecycle marketing, and personalization
• Experience with CRM platforms such as Braze, Iterable, Customer.io, Segment, or similar
• Excellent communication, leadership, and interpersonal skills
• Ability to work collaboratively in a fast-paced, dynamic environment

Benefits

• €1000 annual L&D budget
• Individual coaching options
• 26 days of vacation
• 1 additional day of vacation per year up to a maximum of 30 days
• Mobility budget of 35 EUR per month for Deutschland Ticket subsidy
• Discount on Urban Sports Club membership
• Company pension options
• Unlimited access to an e-learning and development platform, MyAcademy, including online German courses
• Online discounts with Corporate Benefits and Future Bens
• Discount off personal Flink orders