Senior CRM Manager (all genders)

We are looking for a Senior CRM Manager to drive customer engagement and lifecycle marketing initiatives, responsible for the entire customer lifecycle, and ensuring channel mix is adapted to each market's customer behavior and regulatory context. The role involves building and executing an upsell strategy, owning the CRM tech stack roadmap, and developing a deep understanding of the customer using data-driven approaches.

Requirements

• 5+ years in CRM, lifecycle marketing, or retention roles
• Proven ownership of retention KPIs (churn, CLV, LTV)
• Experience managing or mentoring team members
• Hands-on expertise with CRM/ESP platforms (e.g. Braze, Klaviyo, Salesforce Marketing Cloud)
• Strong data literacy - comfortable in SQL or working closely with analysts
• Experience with A/B testing and iterative campaign optimisation
• Experience working with cross-functional teams: Brand, Product, Tech, Data
• Strong analytical skills and comfort with experimentation frameworks
• Growth mindset!
• English fluent, german / spanish / french a plus

Benefits

• Attractive fixed salary
• Start with 28 vacation days, with an increase every two years (capped at 30 days)
• Holidays on December 24th and 31st
• Free coaching sessions with nilo.health, our mental health tool
• Test our products yourself! Choose between dentolo, petolo or vitolo
• Learning Budget starting from 750 € per year
• Regular (360 degree) feedback
• Legendary summer and winter parties
• Regular team events
• Many discounts on the corporate Benefits Platform
• Two Community Days per calendar year
• Pet friendly office