Growth Marketing Lead (Lifecycle)

Growth Marketing Lead (Lifecycle) role at Flo, a health and fitness app with 500M+ downloads and 80M+ monthly users, requiring leadership and strategic thinking to drive user engagement and retention.

Requirements

• Proven experience leading user engagement, lifecycle, or CRM initiatives in a product-led organization
• Management experience (1–2 direct reports minimum), with ability to scale a team over time
• Strong hands-on operator with a strategic mindset
• Excellent collaboration skills
• Highly data-driven and metrics-focused, with experience defining KPIs, building dashboards, and using product analytics to drive decisions
• Expertise with CRM tools, push/email platforms and strategy, and A/B testing

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks