We're looking for a Senior Growth Marketing Manager to oversee the entire customer journey, from activation to winback, and drive subscriptions. Must have 5+ years of experience in Growth Marketing or push-focused CRM role, 2+ years of Lifecycle Marketing & win back experience, and a proven experience in the subscription-based business model.
Requirements
- 5+ years of experience in Growth Marketing or push-focused CRM role
- 2+ years of demonstrably strong Lifecycle Marketing & win back experience
- Proven experience in the subscription-based business model with a result-oriented mindset
- Expert with in-app, mobile and email channels; especially push notification strategy
- Communicate complex concepts clearly to both technical and non-technical stakeholders
- General experience with A/B testing, hypothesis testing and assumption validation
- Experience working cross-functionally
- Having a user-first mentality
- Strong analytical and problem-solving skills, with the ability to gather and interpret data, generate insights, and make data-driven decisions
- Comfortable working in a fast-paced, dynamic environment with evolving priorities and competing demands
- Passion for staying updated with the latest trends and innovations in growth marketing and subscription marketing
- A passion for building a better future for female health
- Go-getter attitude with a metric-driven approach
- Self-motivated, an optimist, someone who thrives in a dynamic environment where there's freedom to build something new
- B2C Experience
- Experience working within Health Technology
- Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience
- Bachelor's Degree in an academic or business speciality
Benefits
- Competitive salary
- Annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
