Senior Product Manager - Subscription Value

Flo, the world’s #1 health & fitness app, is seeking a Senior Product Manager - Subscription Value to own the strategy and execution of monetisation across core subscription tiers and new e-commerce verticals. The role is critical to expanding Flo’s revenue streams beyond traditional subscriptions while strengthening the overall subscription value proposition.

Requirements

• Proven experience in B2C mobile product management with subscription or freemium models.
• Strong track record of defining feature segmentation and building tiered subscription structures.
• Demonstrated experience assessing user willingness to pay and optimising packaging across segments.
• Hands-on experience preparing and running A/B tests for subscription packages, add-ons, and upsell mechanics.
• Experience launching and scaling monetised product verticals or add-on offerings.
• Strong analytical capabilities with deep understanding of ARPU, ARPPU, LTV, retention curves, and cohort analysis.
• Ability to work autonomously in ambiguous environments and lead cross-functional collaboration.
• Excellent strategic thinking skills, translating insights into scalable monetisation frameworks.
• Experience working cross-functionally with design, analytics, engineering, marketing, and regulatory stakeholders.

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks