Digital Marketing Specialist

The Digital Marketing Specialist executes and optimizes FGCU's digital marketing initiatives to advance institutional goals. This role translates strategy into channel-specific tactics, develops content, manages campaigns and reporting, and uses analytics to drive continuous improvement across digital channels.

Requirements

• Develops and implements multi-channel digital campaigns that support university objectives.
• Writes, edits copy for ads, email and web pages, ensuring consistency with brand voice and clarity.
• Builds and launches digital marketing campaigns; ensures accurate tracking and reporting.
• Monitors campaign performance, optimizing budgets, bids, target audiences, creative assets, and landing pages in real time to maximize effectiveness and support overall marketing efforts.
• Analyzes and evaluates campaign performance metrics and produces post-campaign reports that provide insights and recommendations aligned with goals and KPIs.
• Manages email campaigns, including contact list hygiene, audience segmentation, QA, accessibility, and scheduling.
• Conducts keyword research, implements metadata and on-page SEO; perform content audits to improve visibility and user experience.
• Collaborates across departments and external partners to advance the university's digital content strategy.
• Supports the Marketing Manager and team members to maintain consistency in digital and traditional marketing strategies and produce detailed reports on their effectiveness.
• Stays abreast of the latest trends in digital marketing and emerging technologies.