Marketing & Promotions Manager

The Marketing & Promotions Manager supports the daily operations of WGCU's marketing, communications, and audience development efforts, with a focus on growing audience engagement across various platforms.

Requirements

• Establishes development of goals and objectives that support WGCU's strategic mission and audience growth strategy
• Designs and executes multi-channel marketing campaigns that reflect WGCU's brand strategy
• Develops campaign and special project communications in collaboration with editorial, digital and social media efforts
• Supports branding initiatives and launches new radio, TV, and digital programs/products
• Oversees social media content and collaborates with shared creative resources
• Develops marketing materials and ensures consistent messaging and visuals across platforms