Senior Manager, Marketing Measurement

The Senior Manager, Marketing Measurement will develop and leverage analytics tools and services to forecast, measure, and optimize retail and commercial fixed marketing activity, leading a team of data scientists, software engineers, and data engineers in developing innovative products and providing consulting and analytics services to internal clients.

Requirements

• Collaborate with Product Managers and internal customers to define opportunity for advanced analytics to improve marketing performance
• Develop and improve analytic models in key fixed marketing optimization tools
• Lead and develop teams of data scientists, software engineers, and data engineers
• Provide technical guidance on solution techniques and best practices
• Interpret analytic results and communicate them to technical and non-technical audiences
• Manage vendor and agency relationships