Senior Lifecycle Marketing Manager

Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. The Senior Lifecycle Marketing Manager will own pre-purchase lifecycle end-to-end, strategy, Braze execution, experimentation, and measurement, and over time grow the program to own post-purchase retention as well.

Requirements

• 5–8+ years in Lifecycle / CRM for consumer subscription, healthcare, or fintech — with real ownership, not just execution
• Expert Braze chops (canvases, Liquid, Connected Content, segmentation, push/SMS/email, deliverability)
• A track record of rigorous experimentation — holdouts, incrementality, and healthy skepticism of platform-reported conversions
• Strong writing and editing instincts
• Active, opinionated use of AI tools (AirOps, ChatGPT, Claude, Jasper, etc.) in your daily workflow
• Comfort in a regulated environment: MLR/legal review, fair-balance, medication disclosures, or analogous fintech/health compliance
• Analytical fluency — you pull, interpret, and act on your own numbers
• Startup operator energy: scrappy, proactive, opinionated, high-ownership, outcome-oriented, writes crisp briefs, partners well across functions

Benefits

• Paid Time Off
• 401k Matching
• Retirement Plan