Performance Marketing Manager (Amazon Lead)

Frida is seeking a Performance Marketing Manager to lead Amazon Advertising media management and drive digital innovation. As a key role in scaling the advertising business, the successful candidate will be responsible for media strategy, planning, and execution for Amazon Advertising. This is a full-time position based in Miami, Florida, with the option to work remotely on Mondays and Fridays.

Requirements

• 3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display
• Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes
• Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus
• Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs
• Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC)
• Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results
• Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail
• Experience in baby brands or CPG is a plus

Benefits

• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
• Flexible paid pregnancy and parental leave
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours
• Dog friendly office
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings
• Exclusive employee product discounts