Head of CRM
Galileo Global EducationMontpellier, Occitania, France
Posted August 26, 2025
Full Time
About the Company
Galileo Global Education, world leader in independent higher education with 210,000 students, 61 schools and 106 campuses in 18 countries, placed employability and innovation at the heart of its strategy for 15 years. Galileo Global Education's mission is to enable everyone, regardless of their starting point, to unleash their potential and boost their long term employability. Our vision: to move the lines of the world of Education through innovation, and the hybridization of disciplines, pedagogies, schools and geographies. The Group's schools, specialized in particular in the fields of digital, business, design, digital communication, health, arts and culture, share the same vision of higher education: the importance of interdisciplinarity, supervision of students, high quality training, international culture and professional integration.
Job Description
Studi is a leading online school in France, part of the Galileo Global Education group, and is looking for a Head of CRM to lead its marketing campaigns and develop its CRM strategy.
Requirements
- Development of the CRM strategy
- Define and pilot the CRM omnichannel strategy
- Supervise CRM tools and associated technologies
- Ensure innovation and continuous optimization of CRM processes
- Management of the CRM team
- Supervise and direct the CRM team
- Recruit, train, and develop the skills of the team
- Data Analysis and Segmentation
- Ensure the integrity and quality of data in the CRM
- Analyze data to identify trends, behaviors, and market segments
- Identify and segment different categories of prospects to personalize communications
- Be the guarantor of deliverability
- Optimization of Marketing Campaigns
- Design, in collaboration with other departments, marketing journeys that optimize the experience and conversion
- Design and manage multichannel marketing campaigns
- Measure and analyze campaign performance to improve efficiency through KPIs
- Design the commercial animation calendar in collaboration with sales teams
Benefits
- Home office and flexible office according to jobs
- 5 paid days of closure
- Restaurant vouchers
- Organized activities and offers by our CSE
- Participation bonus
- Events and parties
- Beautiful new premises of 10,000m2 with a gym in Montpellier
