Marketing Specialist, Conferences

The Marketing Specialist is responsible for executing multi-channel marketing campaigns to achieve commercial and strategic goals for global conferences. Responsibilities include working with marketing leads, planning and executing campaigns, optimizing processes, and utilizing analytical tools to inform channel mix and ROI. The role requires a Bachelor’s degree, 2-5 years of marketing experience, and experience in marketing operations, SEO, SEM, marketing analytics, CMS, and demand generation campaigns.

Requirements

• Bachelor’s degree preferred; MBA is a plus
• 2-5 years’ experience in Marketing, with direct experience in marketing operations and/or working with the marketing center of excellence in the business to business environment
• Experience and skills within integrated, multi-channel marketing
• Experience and skills of SEO, SEM, marketing analytics, CMS and demand generation campaigns
• Experience and skills in marketing automation and database driven marketing
• Understanding of deriving, analyzing and utilizing customer insight
• Strong time management and project management skills including the ability to manage multiple projects and meet tight deadlines
• Strong written/oral communication skills

Benefits

• world-class benefits
• highly competitive compensation
• disproportionate rewards for top performers