Marketing Specialist, Conferences

Gartner is seeking a Marketing Specialist to assist in delivering paid conference registrations for assigned volume and revenue goals. The individual will be responsible for executing and monitoring complex marketing and digital strategies and campaigns to targeted client and prospect segments, resulting in paid self-service registrations or qualified sales leads that result in paid registrations.

Requirements

• Metrics-driven and insatiably curious with a minimum of 2+ years' experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels
• Exceptional project management skills
• Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
• Data-driven and analytical; experience with Google Analytics a plus
• Great interpersonal, collaborative and communication skills
• Email marketing, with marketing automation experience such as Eloqua or similar
• Experience with fundamental principles of design
• Understanding of, and experience with, SEO/SEM
• Web content creation and content management skills; experience with Adobe Experience Manager a plus
• Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy
• Some travel will be required

Benefits

• Competitive base salary
• Flexible work environment
• Great work culture