Senior Director, Marketing Media
GEICOBethesda, Maryland, United States • New York, New York, United States
Posted March 28, 2026
195000 - 315000 USD
Full Time
About the Company
GEICO is a large insurance company that offers a rewarding career with opportunities for growth and development.
Job Description
GEICO is seeking a Senior Director, Marketing Media to lead the modernization of our media practice and oversee GEICO’s omnichannel media strategy.
Requirements
- 15+ years of experience in media planning, buying, and strategic partnership development
- Advanced knowledge of both traditional and digital media channels
- Ability to plan at both the local and national levels
- Experience leading high performing teams
- Experience working on portfolio brands is a plus
- Well-versed in audience development/activation (1/2/3P data)
- Experience with analytical models such as MMM with a deep understanding of how to leverage such models to forecast spending and attribution
- Previous Upfront planning experience, directing negotiations with suppliers
- Success in navigating ambiguity and fast-paced marketing environments
Benefits
- Comprehensive Total Rewards program
- 401K savings plan with 6% match
- Performance and recognition-based incentives
- Tuition assistance
- Mental healthcare
- Fertility and adoption assistance
- Flexibility to work from anywhere in the US for up to four weeks per year