Business Analyst, Marketing Analyst
GenpactKolkata, West Bengal, India
Posted March 16, 2026
Full Time
About the Company
Genpact is a global professional services firm that delivers advanced technology and process-intelligence solutions across banking, insurance, healthcare, energy, and other industry verticals. Leveraging artificial intelligence and data-driven insights, the company transforms operations to deliver measurable business outcomes for leading enterprises worldwide. Its long-standing client relationships and strong partner ecosystem enable innovative, scalable solutions that accelerate digital transformation. Genpact's culture of continuous learning and client-centric focus drives lasting value and positions it as a trusted partner for organizations seeking to modernize and optimize their processes.
Job Description
Join Genpact and build the future with AI. As a Business Analyst, Marketing Analyst, you will conduct market and consumer research, analyze data, and provide insights to inform marketing strategy and product development. You will also monitor market trends and competitor activities, and adjust marketing strategies accordingly. This is a fast-paced, innovation-driven environment where you will have the opportunity to push the boundaries of what's possible and drive change for global enterprises.
Requirements
- Market & Consumer Research
- Data Analysis
- Trend Identification
- Strategy Development
- Reporting
- Performance Monitoring
- MQL Assessment
- Campaign Performance Monitoring
- Segmenting the target audience
- Acting as a liaison between departments
Benefits
- Competitive salary
- Benefits package
- Opportunities for career growth and development
- Dynamic and fast-moving work environment
- Committed to ethical AI