Lifecycle Content & Strategy Lead

Join GetYourGuide as a Lifecycle Content & Strategy Lead and unlock your potential with a community of fellow explorers. You will own and elevate our lifecycle marketing efforts across the customer journey, defining and executing the lifecycle content strategy, developing tailored onboarding and retention flows, and ensuring our messaging resonates across all customer segments.

Requirements

• 8+ years of experience in lifecycle, CRM, or content strategy roles
• Deep expertise in customer segmentation, journey mapping, and messaging frameworks
• Strong storytelling skills: able to craft compelling narratives that drive engagement
• Hands-on operator: comfortable developing content, building journeys, and optimizing flows
• Proven experience collaborating with product marketing, creative, and CRM teams
• Strong analytical skills: able to interpret customer data and journey analytics to optimize strategy
• Experience with Braze and other marketing automation and CRM platforms

Benefits

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 30 days per year
• Hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits
• Quarterly team events and yearly company-wide events