New Media Director

Role Overview

The New Media Director will own strategy and management of GitHub's presence across emerging and established digital channels. This leader will build brand authority, audience affinity, and drive impactful growth. This role sits at the intersection of social media, paid acquisition, and influencer ecosystems.

What You Will Do

Develop and execute cross-platform social media strategy, create engaging content, design and optimize campaigns integrating organic and paid media, and partner with analytics to define KPIs.

Why It Might Be a Fit

The ideal candidate understands how to translate complex, fast-evolving AI products and market trends into compelling content, campaigns with proven ROI, and conversations that matter to the developer community.

Requirements

• 10+ years experience in business-to-business (B2B) integrated marketing
• 1+ year(s) people management experience
• Proven track record managing both paid and organic campaigns with measurable impact
• Experience with social media publishing platforms, new and emerging channels and content formats
• Experience running programs across influencer/creator ecosystems and partnership models

Benefits

• Annual bonus
• Stock
• Sales incentives based on revenue or utilization
• Competitive pay
• Generous learning and growth opportunities
• Excellent benefits