Executive Vice President, Media Strategy and Investment
Goodway GroupChicago, Illinois, United States • San Francisco, California, United States
Posted October 11, 2021
Full Time
About the Company
Goodway Group is a leading digital marketing solutions provider specializing in services like digital advertising, online advertising, programmatic media, and social media advertising. They offer a comprehensive suite of tools including real-time bidding, cross-device advertising, proximity marketing, and custom technology, along with consultative services to help progressive brands unlock growth. Goodway stands out by offering performance-driven strategies and cutting-edge analytics, ensuring clients achieve their marketing goals efficiently.
Job Description
Goodway Group is seeking a high-impact Executive Vice President (EVP) of Media Strategy and Investment to lead their large, remote people teams and drive their media strategy. This role involves leading omnichannel media-driven products, developing a full campaign life cycle, and ensuring a unified vision for operational teams. The ideal candidate will combine business insights with a deep understanding of the digital landscape.
Requirements
- Demonstrated ability to lead, inspire, and develop a 200+ person organization
- 10-15 years of experience within the digital marketing industry
- Proven experience in leadership, strategy, and tactics across B2b and B2c audiences
- Experience working with inclusive media owners and audiences
- Highly attuned to news and trends in the industry
- Strong existing presence with industry vendors, platforms, and brand marketers
