Paid Media Strategist

Power Digital is seeking a Paid Media Strategist to own the execution, performance, and growth of their customer-facing marketing services within their book of business. This role is focused on complex enterprise-level accounts, requiring mastery of Paid Media advertising within the B2B marketing space and a strong understanding of various GTM strategies. The ideal candidate is exceptionally driven, proactive, and skilled at navigating client interactions and complex business goals.

Requirements

• 3-4 years of digital marketing experience
• 2+ years in agency setting
• Experience in ABM-specific DSPs and supporting platforms, such as Demandbase, 6Sense, Terminus, etc.
• Deep understanding of intent data from multiple platforms & how to integrate into overarching channel strategies
• Minimum 3 years of hands-on experience with Paid Media Channels
• Significant campaign management experience in the following campaign types: LinkedIn, Performance Max, Bing Ads, ABM DSPs
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data
• Proficiency in Google/Microsoft Office Suite(s)

Benefits

• Equal Opportunity Employer