Demand Generation Specialist | Canada | Remote

We're looking for an experienced, AI-native demand generation specialist to own our lifecycle and nurture programs — the strategic engine driving users from awareness to adoption and expansion across Grafana's growing user base.

Requirements

• 3+ years of experience in B2B SaaS demand generation or growth marketing, ideally within a technical product or developer-focused environment
• Demonstrated experience owning a program end-to-end - from ideation and strategy through launch, reporting, and continuous optimization
• Active AI tool usage: you've built workflows, automated processes, or designed AI-assisted programs — not just used AI for content drafts
• Strong data literacy and attribution capability — you conduct complex analysis across a PLG + commercial motion, develop attribution models, and advise on analytics strategy
• Clear, confident communicator with marketing and GTM leadership
• Deep proficiency across core lifecycle channels — email nurture, website optimization, paid media — with demonstrated ability to layer AI workflows and automation on top of established channel fundamentals
• Fluency with technical audiences — you understand how technical practitioners and developer teams evaluate, adopt, and expand product usage

Benefits

• Generous Paid Time Off
• RSUs (Restricted Stock Units)
• Four Day Work Week (in a sense, 30 days annual leave policy)