Product Manager, Digital Experience

The Product Manager will play a critical role in shaping the digital shopping experience across Green Thumb Industries (GTI) digital platforms. Reporting to the Director of Product Management, you will own the end-to-end product lifecycle and help shape GTI’s digital roadmap to drive innovation, engagement, and growth.

Requirements

• Maintain and execute a holistic digital product roadmap and prioritize features and enhancements based on business impact, customer data and feedback, and resources availability
• Own the end-to-end product lifecycle, from ideation and concept development to launch and postlaunch optimization
• Break down complex, nebulous concepts into clear, actionable Epics and User Stories with detailed acceptance criteria
• Lead and contribute to AI spec-driven development practices, authoring detailed product specifications with working prototypes
• Collaborate closely with cross-functional teams to ensure the successful launch and ongoing maintenance of ecommerce products
• Continuous monitoring of product feature performance and use data to drive decisions that enhance the customer & user experience

Benefits

• Competitive pay range ($125,000—$145,000 USD)
• Discretionary annual incentive program driven by organization and individual performance