We are looking for a creative and driven Brand Manager who is passionate about bringing our innovative portfolio to the Dutch market. This role includes driving and inspiring a cross-functional team, challenging the status quo, and translating and implementing global strategy into a strong local execution plan.
Requirements
- Drive and inspire a cross functional team towards meeting the business objectives and being accountable for the team delivery
- Challenge the status quo. Exploring & testing new activities to be impactful in making HCPs understand the benefits of ViiV innovative portfolio
- Translat and implement global strategy into a strong local execution plan
- Own the development and execution of the omnichannel customer experience strategy and drive continuous improvement in omnichannel customer experience, leveraging digital innovations to create seamless and impactful interactions.
- Accelerate the adoption of an established, innovative brand in a complex and evolving HIV treatment landscape
- Identify and address barriers to uptake, translating insights into targeted strategies to drive sustainable growth
- Adapt global campaigns and value propositions to local market dynamics, ensuring relevance and impact
- Develop and execute marketing strategies that shift clinical practice and support behaviour change among healthcare professionals
- Collaborate cross-functionally (Medical, Sales, Patient Affairs) to align on priorities and deliver a consistent and compelling customer experience
- Lead the continuous optimisation of in-line brand plans based on performance data, customer feedback, and market insights
- Drive the localisation and implementation of EU best practices, ensuring strong execution in the Dutch market
- Act as the single point of accountability for brand performance in monthly performance meetings, forecast or other internal meetings.
- Represent the brand with a clear, consistent and data‐backed narrative, covering performance, drivers, risks, opportunities and proposed corrective actions.
- Ensure alignment of brand assumptions across Marketing, Sales, Medical, and Finance prior to meetings.
- Manage brand budgets with a strong focus on prioritisation, ensuring optimal allocation of resources to maximise impact while maintaining strict financial discipline
- Own the development and execution of the omnichannel customer experience strategy
- Drive continuous improvement across customer journeys
- Localise and adapt the Global and regional activities for the Dutch Market
- Facilitate input from other functions Patient Affairs, Medical, Commercial, Marketing to enrich the multichannel strategy
- Implement innovative Digital projects in the Dutch Market (AI, Virtual reality ect)
- Analyze customer journey data and feedback to optimize touchpoints and improve overall experience.
Benefits
- Annual bonus
- Eligibility to participate in share-based long-term incentive program
