Founding Product Marketing Manager

We're hiring our first Product Marketer to define how Gushwork shows up in the market. You'll own positioning, messaging, and go-to-market strategy as we scale from early traction to category leadership in a market that's being created in real-time.

Requirements

• 3-6 years of product marketing experience, preferably at high-growth B2B SaaS companies with exposure to website content and sales enablement
• Exceptional positioning and messaging skills—you know how to distill complex technical products into simple, compelling narratives
• Deep understanding of B2B buyer psychology and how to create urgency around emerging problems
• Experience selling to non-technical buyers or traditional industries (manufacturing, distribution, services) is a major plus
• Track record of successful product launches and go-to-market execution
• Strong cross-functional collaboration skills—you can influence without authority and build alignment across sales, product, and marketing
• Analytical mindset—you use data to inform positioning decisions and measure what's working
• Comfort with ambiguity and building in a startup environment—you don't need a playbook, you create one
• Excellent written and verbal communication skills
• Nice to have: Experience in martech, growth tools, or lead generation products, Understanding of how AI is changing search behavior and buyer journeys, Background in B2B demand gen or growth marketing, Experience at companies that created new categories or redefined existing ones

Benefits

• Ground floor opportunity with significant equity upside at a well-funded startup