Product Marketing Manager

Outset invented a better way to do research: AI-powered user interviews. The company is backed by top Silicon Valley investors and raised $30M in a Series B funding round. We're looking for a Product Marketing Manager to own go-to-market strategy, positioning, and product storytelling for our core platform.

Requirements

• Develop and execute go-to-market (GTM) plans for new product launches and feature enhancements.
• Own product messaging, positioning, and competitive differentiation across channels.
• Conduct market research and customer insights work to uncover needs, trends, and growth opportunities.
• Create enablement materials (decks, one-pagers, playbooks) to arm Sales and Customer Success with clear, effective messaging to drive pipeline and customer adoption.
• Partner closely with content to ensure our product marketing and content marketing strategies are aligned–and jump into create content where needed.
• Partner closely with growth to create content and messaging for email drip campaigns throughout the customer lifecycle.
• Ensure customers are a key part of all of our content, and create customer-specific content to support sales.
• Deeply understand the competitive landscape and rigorously train the team on our differentiators + how to competitively sell / inform product decisions to differentiate further
• Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, resources, etc.

Benefits

• Daily collaboration with founders, shaping the core product vision.
• Exposure to and collaboration with design and research leaders at top global brands.
• Competitive cash and equity compensation.