Digital Marketing Specialist

We are seeking a Digital Marketing Specialist to join our team. As a data-driven marketer, you will combine analysis, technology, and creativity to drive growth and build long-term customer relationships. Your responsibilities will include testing hypotheses, optimizing conversions, driving lead generation, and ensuring a strong presence in our sales and marketing channels. You will also analyze measurable results to drive continuous improvements and contribute to increased sales.

Requirements

• Digital Experience (apps/tools): Lead the implementation and management of new digital features according to the global model, ensure a uniform customer experience in apps and configurators, and support the digitalization of training/webinars and technical content.
• Analytics & Customer Insights: Analyze performance in web, apps, configurators, and campaigns, collect and interpret customer feedback (VoC) from service/support, and translate customer data into clear recommendations and improvements.
• Trade Marketing: Plan and implement local activities in cooperation with sales to strengthen presence among partners, drive campaigns, and handle and optimize POS-material.
• Lead & Demand Generation: Drive lead generation, adapt messages, offers, and channels per segment, and optimize conversion flows (landing pages, forms, and CTA).

Benefits

• Trygga villkor och fina förmåner som friskvårdstimme och privat sjukvårdsförsäkring
• En positiv företagskultur med regelbundna kickoffer och sociala aktiviteter
• Stöd och support från engagerade kollegor och ledare
• Goda utvecklingsmöjligheter inom marknadsföring, digitalisering och i koncernens globala organisation