Director of Lifecycle Marketing (Patient)
HeadwayNew York, New York, United States • San Francisco, California, United States • Seattle, Washington, United States
Posted April 2, 2026
212000 - 265000 USD
Full Time
About the Company
Headway is a mental health care company that aims to build a new mental health care system that everyone can access.
Job Description
Headway is looking for a Director of Lifecycle Marketing (Patient) to own the end-to-end patient lifecycle, build a lifecycle team, and design and run A/B testing programs. The ideal candidate has 5+ years of experience in lifecycle/CRM marketing and is fluent in Iterable and/or Braze.
Requirements
- 5+ years in lifecycle/CRM marketing
- Hands-on experience in Iterable and/or Braze
- Fluency in Knock
- Ability to design A/B tests with pre-registered hypotheses and holdout groups
- Experience shipping lifecycle programs in partnership with Engineering
- Active use of AI tools in work today
- Experience working in consumer health, consumer subscription, or a context where the user's emotional journey matters
- Comfort with HIPAA compliance considerations in marketing communications
Benefits
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
