Director, Lifecycle Marketing

We're seeking a strategic and hands-on Director of Lifecycle Marketing to drive member engagement from enrollment to ongoing use of the benefit. The ideal candidate will combine data, empathy, and creative storytelling to design multi-channel experiences that help members understand, trust, and use their benefit.

Requirements

• 8+ years of experience in lifecycle, CRM, or retention marketing, ideally within healthcare, benefits, or digital health
• Proven track record improving conversion and engagement metrics through data-driven, automated lifecycle campaigns
• Hands-on experience with lifecycle marketing tools and analytics platforms
• Strong understanding of B2B2C marketing dynamics and compliance requirements (HIPAA, CAN-SPAM)
• Excellent project management, collaboration, and communication skills
• Passion for helping people make informed, confident choices about their healthcare

Benefits

• Paid family and parental leave
• Preconception, fertility, and family building benefits (including egg freezing, IVF, and adoption support)
• Family and pet care fund
• Parents' Employee Affiliation Group
• Menopause and midlife care
• Health, dental, vision, and life insurance options for employees and family
• Free in-person, virtual, and text-based mental health and wellness support
• Paid time off, including vacation, sick leave, personal days, and summer flex time
• Company equity
• Bonus program
• 401(k) plan with company match
• Access to on-demand legal and financial advice
• Learning and development programs to help you grow professionally and a mentorship program
• Company social events to include annual volunteer day and donation matching
• Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office