Director of Marketing, HSA

Health-E Commerce is seeking a Director of Marketing to lead growth and marketing strategy for HSA Store, with key responsibilities including marketing strategy and growth, integrated campaign leadership, B2B2C and partner marketing, brand positioning and messaging, creative and content direction, performance and optimization, and cross-functional leadership.

Requirements

• Minimum of 10+ years of experience in integrated marketing, ecommerce, or digital growth roles
• Proven ability to develop and execute marketing strategies that drive measurable revenue impact
• Experience working across both direct-to-consumer and B2B2C business models
• Strong background in lifecycle marketing, digital acquisition, and performance optimization
• Analytical mindset with the ability to translate data and insights into actionable strategy
• Excellent leadership, communication, and organizational skills with the ability to influence across teams

Benefits

• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources