Director, YouTube Strategy
Hearst TelevisionCharlotte, North Carolina, United States
Posted April 29, 2026
Full Time
About the Company
Hearst Media Production Group (HMPG) is an independent producer and distributor of original programming for TV stations, broadcast and cable networks and streaming services.
Job Description
The Director, YouTube Strategy will define and lead the company's YouTube growth strategy across its portfolio of digital properties, programming, and brands.
Requirements
- 8+ years of experience in digital media, audience development, platform strategy, video distribution, or related functions
- Demonstrated success building and leading growth strategies for multi-brand or multi-channel digital video portfolios
- Proven ability to lead cross-functional initiatives
- Experience overseeing external analytics, technology, or platform partners and evaluating long-term operating models and capability buildout
- Strong executive presence with the ability to communicate recommendations, risks, and opportunities to senior leadership
- Deep understanding of the digital video landscape, YouTube monetization models, audience behavior, and content distribution strategy
Benefits
- Medical
- Dental
- Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
