Director, YouTube Strategy
HearstCharlotte, North Carolina, United States
Posted April 29, 2026
Full Time
About the Company
Hearst Media Production Group (HMPG) is an independent producer and distributor of original programming for TV stations, broadcast and cable networks, and streaming services.
Job Description
Hearst Media Production Group is seeking a Director, YouTube Strategy to define and lead the company’s YouTube growth strategy across its portfolio of digital properties, programming, and brands.
Requirements
- Define and lead YouTube strategy across channels, franchises, and digital brands, establishing the roadmap, priorities, and success measures for growth, engagement, revenue opportunity, and platform expansion.
- Serve as the senior advisor on YouTube performance and platform strategy, translating analytics, viewer trends, competitive intelligence, and market developments into recommendations that inform content packaging, publishing, and distribution decisions.
- Oversee YouTube analytics ecosystem, including strategic management of third-party partnerships, assessment of partner effectiveness, and development of internal analytics capabilities.
Benefits
- Medical
- Dental
- Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
