Senior Director Commercial Planning, Trade & Channel Marketing
HEINEKENCity of White Plains, New York, United States • New York, New York, United States
Posted October 29, 2025
235000 - 235000 USD year
Full Time
About the Company
Heineken is an equal opportunity employer believing in diversity and uniqueness as values.
Job Description
Senior Director of Commercial Planning, Trade & Channel Marketing will lead the development and execution of trade strategies to drive retailer engagement, customer sell-in, and in-market excellence. This role is crucial for translating brand strategy into customer programs and accelerating growth across key U.S. retail channels. It involves managing a team and collaborating with various internal teams.
Requirements
- 12+ years of progressive experience in Trade Marketing, Sales Strategy, or Brand/Customer Marketing
- Proven leadership experience with national and customer-specific programs
- Strong understanding of U.S. retail landscape
- Excellent analytical and strategic thinking skills
- Exceptional communication and collaboration skills
- Experience managing direct reports and cross-functional teams
- Bachelor's degree in Marketing, Business, or related field
