HEINEKEN is the world's leading brewer, specializing in premium beer and cider brands. With a portfolio of over 500 international products, the company is committed to innovation, sustainability, and disciplined operations. HEINEKEN operates globally, employing over 85,000 people across more than 70 countries, and is dedicated to responsible consumption and sustainable practices.
Job purpose: Develop and execute channel strategies to maximize trade marketing investment and deliver business objectives. Key accountabilities: Define strategies, lead ICP process, and collaborate with sales and brand teams to drive channel growth and shares.
HEINEKEN is the world's leading brewer, specializing in premium beer and cider brands. With a portfolio of over 500 international products, the company is committed to innovation, sustainability, and disciplined operations. HEINEKEN operates globally, employing over 85,000 people across more than 70 countries, and is dedicated to responsible consumption and sustainable practices.
HEINEKEN