Director ATL Media & Connections Planning

HelloFresh is seeking a world-class Director of ATL Media & Connections Planning to oversee the media strategy and planning for all HelloFresh Group brands. The role involves managing a substantial budget across traditional ATL channels and digital/linear TV, and partnering with internal teams to optimize integrated marketing efforts. This position focuses on brand building and ensuring brand messages are delivered effectively to consumers through multiple platforms.

Requirements

• A Bachelor’s degree with a strong academic record.
• 10+ years of experience managing marketing campaigns at an annual multi-million Euro media budget.
• Strong analytical skills with experience in data optimization.
• Deep experience in connections planning and communications strategy.