Marketing Manager, Campaigns

Higher Logic is seeking a Marketing Manager to execute marketing campaigns that drive pipeline growth, customer engagement, and cross-sell opportunities within the association market.

Requirements

• Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives.
• Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events.
• Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams.
• Maintain campaign calendars and ensure programs launch smoothly.
• Continuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement.
• Monitor campaign performance, analyze results, and share insights with internal stakeholders.
• Recommend improvements to campaign tactics and targeting.
• Run experiments and tests to improve engagement, conversion, and pipeline contribution.
• Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities.
• Align campaigns with product launches and customer growth initiatives.
• Ensure campaigns support the broader marketing and revenue strategy.
• Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning.
• Use AI tools to assist with campaign development, content iteration, and segmentation.
• Experiment with AI-driven approaches to improve marketing performance and efficiency.
• Contribute insights and learnings that help the marketing team scale AI-enabled marketing practices.

Benefits

• 401k Matching
• Retirement Plan
• Generous Paid Time Off
• Health Insurance
• Dental Insurance
• Vision Insurance