Higher Logic is seeking a Marketing Manager to execute marketing campaigns that drive pipeline growth, customer engagement, and cross-sell opportunities within the association market.
Requirements
- Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives.
- Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events.
- Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams.
- Maintain campaign calendars and ensure programs launch smoothly.
- Continuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement.
- Monitor campaign performance, analyze results, and share insights with internal stakeholders.
- Recommend improvements to campaign tactics and targeting.
- Run experiments and tests to improve engagement, conversion, and pipeline contribution.
- Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities.
- Align campaigns with product launches and customer growth initiatives.
- Ensure campaigns support the broader marketing and revenue strategy.
- Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning.
- Use AI tools to assist with campaign development, content iteration, and segmentation.
- Experiment with AI-driven approaches to improve marketing performance and efficiency.
- Contribute insights and learnings that help the marketing team scale AI-enabled marketing practices.
Benefits
- 401k Matching
- Retirement Plan
- Generous Paid Time Off
- Health Insurance
- Dental Insurance
- Vision Insurance