We're looking for a founding Brand & Content Lead to join our team and help define how Highlight speaks to the world. You'll own our voice, brand, and narrative, and then translate it into a content engine that resonates across social, email, web, and creator partnerships.
Requirements
- Define and establish Highlight's brand voice, positioning, and narrative across all customer touchpoints.
- Create compelling narratives and campaigns for product launches and company milestones.
- Own and execute content strategy across social, short-form video, blog, newsletters, product updates, and landing pages.
- Lead our LinkedIn presence (company + exec amplification), publishing thoughtful posts and POVs that build credibility with our audience.
- Build creator-led growth from zero, and manage relationships with influencers to amplify our story.
- Develop and maintain a consistent content cadence that grows audience and engagement, by setting up the right playbook and standing up a creative pod to execute.
- Collaborate across the company to ensure brand consistency across all external communications.
Benefits
- Competitive salary and generous equity package
- Health, dental, and vision insurance
- Flexible PTO and parental leave
- Paid team lunches during the week
- Relocation package
- Budget authority for creators and paid amplification
- Tools, experimentation budget, and direct access to leadership and engineering