Brand & Content Lead

We're looking for a founding Brand & Content Lead to join our team and help define how Highlight speaks to the world. You'll own our voice, brand, and narrative, and then translate it into a content engine that resonates across social, email, web, and creator partnerships.

Requirements

• Define and establish Highlight's brand voice, positioning, and narrative across all customer touchpoints.
• Create compelling narratives and campaigns for product launches and company milestones.
• Own and execute content strategy across social, short-form video, blog, newsletters, product updates, and landing pages.
• Lead our LinkedIn presence (company + exec amplification), publishing thoughtful posts and POVs that build credibility with our audience.
• Build creator-led growth from zero, and manage relationships with influencers to amplify our story.
• Develop and maintain a consistent content cadence that grows audience and engagement, by setting up the right playbook and standing up a creative pod to execute.
• Collaborate across the company to ensure brand consistency across all external communications.

Benefits

• Competitive salary and generous equity package
• Health, dental, and vision insurance
• Flexible PTO and parental leave
• Paid team lunches during the week
• Relocation package
• Budget authority for creators and paid amplification
• Tools, experimentation budget, and direct access to leadership and engineering