Digital Marketing Manager (B2B Demand Generation)

HireNow Staffing is acting as a direct placement partner for a high-growth legal technology company seeking a Digital Marketing Manager to own and execute its digital demand generation strategy. The Digital Marketing Manager will drive qualified pipeline through paid and organic channels while ensuring the website functions as a true growth engine.

Requirements

• Own and execute digital acquisition strategies across paid and organic channels
• Plan, launch, and optimize digital campaigns that support broader go-to-market initiatives and revenue priorities
• Partner closely with campaign, content, product marketing, affiliate/partner, and marketing operations teams
• Develop and manage audience targeting and retargeting frameworks
• Serve as the primary owner of marketing automation execution
• Collaborate with Marketing Operations to ensure clean data, accurate reporting, and strong CRM integration
• Own the technical and performance aspects of the website
• Continuously test, analyze, and improve digital performance
• Provide clear insights and recommendations based on channel performance data
• Build and manage segmentation frameworks
• Define and refine lead scoring models
• Design and maintain automated lifecycle workflows
• Leverage behavioral and firmographic engagement signals to personalize digital experiences

Benefits

• Health coverage
• Parental leave
• 401(k)