The Marketing & Business Development Manager - Energy, Environment & Transportation will develop and implement a structured approach to delivering the full range of M&BD capabilities across the regulatory practices. The role will work closely with practice and sector teams in the U.S., as well as lawyers and M&BD colleagues in the UK and Continental Europe.
Requirements
- Manage delivery of award submissions and legal directories.
- Pitches and Credentials – project manage and draft/source content as required.
- Client events/webinars/conferences/sponsorships – project management and delivery.
- Client alerts – prepare, track and report engagement.
- Special projects (e.g. website review, credentials review)– management and delivery
- Respond to general internal practice inquiries.
- Supporting the Practice Area Leads (PALs) to develop global business and M&BD plans and budgets.
- Delivering meaningful market analysis as required to support the planning process.
- Supporting the implementation of M&BD plans and budgets, regularly monitoring and reporting on progress.
- Liaising with partners in the U.S., EMEA, and other regions as appropriate for the collation of credentials documents and proposals.
- Participate in the pitch process, including working with the pitch team, writing proposals, credentials and ensuring best practice methodology is applied.
- Writing and producing other bespoke materials for the practice, including client presentations.
- Collating and maintaining information on pitches for the firm wide pitch systems; monitor success rates and make recommendations for improvements.
- Undertaking and maintaining post pitch feedback where appropriate.
- Ensuring that client development principles and best practice are adopted, working with other M&BD colleagues, particularly on the client development team, as required.
- Encouraging full and effective use of the firm’s CRM database (InterAction).
- Supporting the M&BD team on client targeting initiatives and analysis.
- Serving as Client Account Manager for relevant individual clients.
- Supporting the M&BD team on the project management and reporting of global thought leadership campaigns.
- Working with the PR team on drafting, reviewing and updating practice area entries in trade publications, directories and legal supplements.
- Coordinating and promoting best practice integrated BD strategies including e.g. InterAction, events, seminars, newsletters, white papers/thought leadership.
- Writing, editing and producing marketing communications including newsflashes, newsletters and web copy.
- Liaising and collaborating with other BD teams including Practice Groups, Sectors and PR to cross-sell capabilities and credentials including proactively coordinating with PR to raise the profile of individual partners and propositions.
- Keeping the firm's systems regularly updated on case/matters information, pitches/proposals, credentials, intranet/web content.
- Maintaining and regularly analyzing key BD information systems and library of materials centrally including the pitch log, intranet, hoganlovells.com, credentials.
- Liaising and working closely with Knowledge Lawyers to leverage know-how and identify appropriate communications and BD opportunities.
- Evaluating the analytics of marketing activities and projects undertaken and advising the M&BD team of positive feedback and where improvements can be made.
- Contributing to the wider M&BD efforts, which will include participating in specific firm-wide BD initiatives and projects as required.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Discretionary Bonus
