SEM Specialist

We're a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. As a SEM Specialist, you'll manage high-scale advertising strategies on Google Ads and Microsoft Ads, dominating the search results page through technical excellence.

Requirements

• Extensive experience managing high-scale SEM accounts, specifically overseeing significant advertising spend across multiple international regions.
• Deep technical mastery of Search ecosystems, including advanced configuration of Google Ads, Microsoft Ads.
• Expertise in automated bidding strategies, with a proven track record of successfully steering tCPA and tROAS models to achieve aggressive growth targets.
• High analytical capability to monitor full-funnel performance, using attribution modelling and data insights to identify inefficiencies and scale winning search patterns.
• Bilingual mastery in English and Spanish, possessing the cultural nuance required to localise search strategies and resonate with local user behaviors in major global markets.
• Advanced knowledge of conversion tracking and data accuracy, ensuring that all workflows—from keyword mining to final lead capture—are tracked with precision.
• Proven ability to execute cross-platform strategies, maintaining a steady pipeline of opportunities by capturing users at critical'moments of truth' during their travel planning journey.
• Strong ownership mindset, capable of managing the entire SEM lifecycle independently while staying aligned with Holafly’s global growth objectives.

Benefits

• Full-time employment
• Remote work from home (WFH) position