Specialist, SEM
MarketBridgeToronto, Ontario, Canada
Posted April 9, 2026
60000 - 75000 CAD
Full Time
About the Company
Marketbridge partners with leading B2B brands to create unified Go-to-Market systems that connect strategy, AI, creativity, activation and measurement.
Job Description
The Search Engine Marketing (SEM) Specialist executes and optimizes paid search campaigns to drive demand, leads, and revenue. This role focuses on hands-on campaign management, performance analysis, and continuous optimization across platforms like Google Ads and Microsoft Ads.
Requirements
- 2+ years of paid search / SEM experience
- Hands-on experience with Google Ads and Microsoft Ads
- Strong analytical skills and proficiency in Excel or Google Sheets
- Familiarity with GA4 or similar analytics platforms
- Understanding of conversion tracking and attribution basics
- Detail-oriented with strong problem-solving skills
- Experience in a B2B or agency environment
- Google Ads certification
- Exposure to landing page optimization and CRO principles
Benefits
- Flexible PTO
- Paid parental leave (up to 16 weeks for birthing parents)
- Comprehensive medical benefits
- Free premium access to the Calm app
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability
- AD&D coverage
- Professional development fund ($500)
- Company-provided laptop & accessories
- Monthly Wi-Fi & cell stipend
- Exclusive discounts through Perkopolis
