Vice President Product Strategy & Commercialization

We are seeking a Vice President, Product Strategy & Commercialization to lead our national brand and product portfolio strategy—from innovation through launch. This role will drive consumer-led product development, technical formulation, and end-to-end commercialization, building a best-in-class portfolio across all active markets.

Requirements

• Extensive experience in product strategy, innovation, and commercialization (cannabis or highly regulated industry preferred)
• Strong track record of building and scaling product portfolios and driving revenue growth
• Deep understanding of consumer trends, product development, and go-to-market strategy
• Experience leading cross-functional teams across product, marketing, and operations
• Knowledge of formulation, packaging, and regulatory requirements
• Strategic thinker with strong execution skills and attention to detail
• Comfortable operating at both a high-level and in the details within a fast-paced environment

Benefits

• Competitive base pay
• Medical, dental, and vision coverage
• Team member discount in our stores
• Health Savings Account
• Pet insurance
• 401(K) with a company match
• Company-paid short term and long-term disability
• Life and AD&D insurance
• Mental health and urgent care services
• Referral program
• Generous paid time off (PTO)