The role of Senior Associate, Programmatic seeks a strong programmatic media planner to lead the creation of tactical programmatic media plans and oversee in-platform platform set up and optimization.
Requirements
- At least 2 years of in-platform programmatic experience
- Proven ability to develop/implement/improve business processes
- Proven ability to thrive in highly collaborative work environments
- Must be a self-starter and exhibit advanced business maturity
- Advanced user of at least two DSPs
- Strong knowledge of statistical concepts relevant to optimization, as well as scientific testing in live campaign environments
- Experience mentoring junior employees is preferred and influencing strategic decisions a big plus
- Demonstrated success in driving partner negotiations to increased performance success
- Demonstrated success in mapping analytical insights to plan development, measurement approach and optimization plan
- Advanced ability in Microsoft Excel expected
- Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time