Senior Planner, Paid Social

Senior Planner, Paid Social at Horizon Next. Developing and executing social media campaigns, creating media plans and strategies, and providing data analysis and reporting to clients. The ideal candidate has 1.5+ years of paid social media experience, advanced analytics skills, and knowledge of marketing principles and concepts.

Requirements

• Lead RFP creation and review of social partners
• Manage buys from set-up to keyword selection, targeting buckets, optimization, and pacing/reporting
• Determine set-up, including testing methodologies, reporting requirements, and optimization requirements
• Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client
• Work alongside Digital team on post campaign reconciliation and billing
• Develop strategic social plans in tandem with the Digital & Business Solutions teams
• Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations
• Monitor trends, tools, opportunities and emerging opportunities within paid social media
• Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions
• Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives

Benefits

• Discretionary bonus
• Health insurance coverage
• Life and disability insurance
• Retirement savings plans
• Company paid holidays
• Unlimited paid time off (PTO)
• Mental health and wellness resources
• Pet insurance
• Childcare resources
• Identity theft insurance
• Fertility assistance programs
• Fitness reimbursement