Go-To-Marketing Engineering Lead

As the Go-To-Marketing Engineering Lead, you will design, build, and optimize the systems that power CloudBlue's revenue engine. This is a hands-on role for a builder who can evaluate, implement, and connect tools across the GTM stack while driving measurable impact on pipeline growth and revenue performance.

Requirements

• Own and optimize CRM architecture (HubSpot preferred)
• Build and maintain automated workflows across the funnel (lead routing, scoring, nurturing)
• Implement and integrate tools across the GTM stack using APIs, webhooks, Zapier, Make, N8N, or native integrations
• Manage enrichment and prospecting tools while configuring outbound campaigns across email, LinkedIn, social, and retargeting channels
• Develop dashboards and reporting for pipeline, funnel performance, LTV, and conversion metrics; support forecasting and revenue planning
• Run and analyze GTM experiments (ICP testing, messaging, segmentation) and drive continuous optimization of acquisition funnels and conversion rates
• Identify bottlenecks and implement systematic improvements to increase pipeline velocity and sales efficiency
• Partner closely with Sales, Marketing, and Leadership teams to support expansion initiatives and provide strategic insights
• Support other tasks or projects as assigned to meet team and business needs

Benefits

• Work from anywhere
• A competitive salary
• Career advancement & professional development opportunities
• Flexible work arrangements