CRO Expert

Apex is a growing agency focused on Conversion Rate Optimization (CRO), aimed at boosting client sales without increasing ad budgets. We work with top e-commerce brands to enhance their websites, using data and proven strategies to drive growth. As a Conversion Rate Optimization Expert, you will play a key role in analyzing user behavior, identifying optimization opportunities, and implementing changes to improve overall site performance.

Requirements

• Developing and implementing tailored, data-driven backend CRO strategies for our agency’s clients to enhance their website performance and maximize conversion rates
• Performing thorough brand audits of clients’ websites to identify areas for improvement
• Conducting in-depth analysis of user behavior using analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimization
• Designing, executing, and managing A/B and multivariate tests to validate hypotheses and measure the impact of the CRO changes implemented
• Optimizing brands’ landing and product pages, checkout flows, and overall website architecture
• Collaborating closely with copywriters, designers, and developers to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points
• Monitoring and reporting on the performance of CRO initiatives, providing actionable insights and strategic recommendations for continuous improvement
• Translating complex data and test results into clear, actionable insights and recommendations for clients to ensure that they can make informed decisions
• Staying up-to-date with the latest trends and tools in the CRO, e-commerce, and digital marketing industries to continuously refine your own strategies and practices
• Maintaining thorough documentation of all CRO projects, including test results and client interactions, to track progress and outcomes
• Assisting in the development of CRO case studies and success stories for marketing purposes

Benefits

• Fixed-rate monthly salary paid in USD
• 30-day notice period of one calendar month