Director, Demand Generation
Ibotta, Inc.Denver, Colorado, United States
Posted March 17, 2026
150000 - 172000 USD
Full Time
About the Company
Ibotta is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN).
Job Description
Ibotta is looking for a Director of Demand Generation to own the revenue marketing strategy for the Ibotta Performance Network. The Director will lead a seven-person team and be responsible for building and evolving a target account program that penetrates complex buying committees at global CPG brands.
Requirements
- 8+ years of B2B marketing experience, with 4+ years in a leadership role managing multi-disciplinary teams.
- Proven track record running both enterprise ABM programs and high-velocity self-serve or PLG digital campaigns.
- Advanced proficiency with modern MarTech stacks, including Salesforce, Marketing Automation (HubSpot/Marketo), and ABM platforms (6sense/Demandbase).
- Demonstrable use of AI tools in a demand gen context - account research, content personalization, campaign analysis, or audience targeting - with specific examples.
Benefits
- Competitive pay
- Flexible time off
- Benefits package (including medical, dental, vision)
- Employee Stock Purchase Program
- 401k match
