CRM Program Lead

iHerb is seeking a data-driven CRM Program Lead to own key marketing channels and programs that drive engagement, retention, and lifetime value. The ideal candidate thrives in both strategy and operations, with 7+ years of marketing experience in CRM or retention marketing.

Requirements

• Strong communication skills: listening, verbal, and written
• Strong analytical skills and comfort with data, metrics, and dashboards (Excel, Looker, Tableau, or similar)
• Highly proficient in excel and project management tools (Asana)
• 7+ years of marketing experience in CRM or retention marketing
• Proven experience managing one or more CRM channels — such as direct mail, SMS, push notifications, or email
• Demonstrated ability to prioritize, manage multiple initiatives, and work cross-functionally
• Strong project management and organizational skills — able to translate vision into clear execution plans

Benefits

• Medical, dental, vision, and basic life insurance programs
• 401(k) plan
• Time Off and Paid Sick Leave
• Paid holidays throughout the calendar year
• Restrict Stock Units
• Annual bonuses