Director, Brand Strategy

We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb's global brand strategy at the enterprise level. This role is fundamentally strategic, focused on long-term brand positioning, architecture, and market differentiation.

Requirements

• Define and continuously refine iHerb's global brand positioning, narrative, and value proposition
• Translate business and market insights into clear brand strategies across regions and customer segments
• Develop long-term (3–5 year) brand strategy and equity-building initiatives
• Establish KPIs and measurement frameworks for brand health (e.g., awareness, perception, equity)
• Lead the internal creative studio responsible for producing marketing and brand assets
• Collaborate closely with Growth, Product, Merchandising, and International teams

Benefits

• Medical, dental, vision, and basic life insurance programs
• 401(k) plan
• Time Off and Paid Sick Leave
• Paid holidays
• Restrict Stock Units
• Annual bonuses