We are looking for a Growth Marketing Manager to lead paid acquisition and performance media growth across key EU markets. The role will be based in the United States and will focus on scaling efficient customer acquisition, improving ROAS, optimizing performance creative, and strengthening measurement across EU.
Requirements
- Manage paid media campaigns across global and EU-specific performance platforms
- Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period
- Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential
- Lead performance creative testing across paid social, search, display, app, and regional media platforms
- Partner with creative teams to develop, test, and iterate performance assets
- Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics
- Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency
- Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization
- Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks
- Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities
- Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across EU markets
Benefits
- Medical, dental, vision, and basic life insurance programs
- 401(k) plan
- Time Off and Paid Sick Leave
- Paid holidays
- Restrict Stock Units
- Annual bonuses
