We are looking for a Growth Marketing Manager, North America to lead paid acquisition and performance media growth across key North American markets. This role will be based in the United States and will focus on scaling efficient customer acquisition, improving ROAS, optimizing performance creative, and strengthening measurement across N. American markets.
Requirements
- Proven experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.
- Hands-on experience managing paid media campaigns across multiple markets.
- Deep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
- Strong analytical skills with experience measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performance.
- Experience with incrementality measurement, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs.
- Strong understanding of attribution limitations, platform-reported bias, privacy changes, signal loss, and measurement tradeoffs.
- Experience building creative testing frameworks and translating performance data into actionable creative recommendations.
- Ability to assess creative performance by hook, message, offer, format, audience, localization, and funnel stage.
- Proven experience as a hands-on performance marketer with deep expertise in paid media platforms, regional media ecosystems, creative testing, campaign optimization, and incrementality-based measurement
- Highly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse markets.
Benefits
- Medical, dental, vision, and basic life insurance programs
- 401(k) plan
- Time Off and Paid Sick Leave
- Paid holidays
- Restrict Stock Units and annual bonuses
